Essential to achieving success in the corporate world is understanding the needs of your target market. The best way to do that is to talk to them – acquire feedback regarding aspects they appreciate from the service or product you provide and the aspects that require further improvement. That is why it is vital for businesses to have a customer contact center that can assist customers and collect feedback simultaneously. However, not small and medium-sized companies have the resources or the capability to facilitate an in-house team of customer assistance personnel.